EPISODE 4: How to Attract the Perfect Airbnb Guests
Listen on Spotify | Listen on Apple Podcasts
Intentionally Repelling Guests to Attract the Right Ones
On this week’s episode we breakdown the concept of attraction marketing, and how you can apply it to your listing to speak directly to YOUR ideal guest. We discuss the idea of purposely pushing away a certain clientele, so that the customers that are a perfect fit for you and your property have a very easy time choosing to book your place. And the best part of this strategy? It means you won’t have to compete just by lowering prices! You’ll have something else to offer guests besides just offering the cheapest rate.
Airbnb Quick Tip:
Have you ever tried checking into your property at night? If you’ve only ever visited your listing for maintenance and restocking during daylight hours, you may be totally unaware of what your property looks like in the dark! Try checking in at night yourself and see if it’s easy to find parking, the lockbox, the pathway to the front door, etc. Any tripping hazards to take care of? Do you need some motion sense light bulbs?
Question of the Week: Should I purchase an investment property and continue renting where I live, or purchase my primary residence first?
This is hard to say when I don’t know your particular situation, but here are few questions to ask yourself to help you decide which move you should make first:
What stage am I at in life?
Can I afford to buy where I actually want to live?
Am I open to having an investment property not close to me?
Am I open to hosting at my primary residence? Ex: renting an ADU or guest house on the property?
Consider booking a 1:1 call with me so we can run through which would be better for your specific situation and goals!
Am I the Airbnb-hole?
This week we react to a host who lost Superhost status due to COVID restrictions in their country... or did they??
